madmonk wrote:you would not think that a figure would be so sort after.you would think something like a doctor or something like that would make that kind of money .the sellers are making a nice bit of money out of people .but when you think about it if you look at the star wars stuff . thats cheap . but you lot are right its a big rip off.but if you think about it in 20 years time the figures that we have will be worth something.not sure how much the real old doctor who figures make ? maybe some will let us know

I think the sellers are thinking about what the buyers want more, and at this current time, before the SDCC announcement, it was a River Song figure, so prices for the old River Song figures inflated - but their gameplan was wrong, because if they wanted customers, the least they could do is decrease their prices, to allow people a River Song figure.
The Doctor would not sell as much, for an inflated price, because he is a common character in the show, and the sellers also think about "character popularity" whilst selling their product, which is why River Song is so high up. When you think about it, the sellers are actually making as much money as they need to, because if they are charging say £62, then that is say £10 for the figure, £10 for P&P (if they live in America - or it could be something like £15, so you're up to £25 already!), then the rest: £37 is purely for profit from selling. It's a bit extortionate, but hey... they're catering for the seller. It is a bit of a rip off if someone is paying that kind of money for this figure, but hey... if they're daft enough - they'll stop at nothing to get it. They'll be the ones kicking themselves when it becomes cheaper.
The figures we have, in 20 years time, will definitely be worth something more than £62 EACH. These will be so rare, and as people all over the world will continue watching DW (as it is confirmed as safe, so when I'm 62, I'll be sitting watching it!

) - and then they will become more attached to the merchandise, and as the new figures come out, they will want to get, what to them, will be "retro" items - from our era. I think the "[now] retro items" will not sell as good, because they will date back to near off the very beginning of the programme, and customers will only want near-off, up-to-date versions of toys and merchandise, etc. - and some of the stuff might be a little broken or torn, or worn - but it might be an idea to take it to auction or something (if auctions will still happen in the future...).